Formerly a board member for Ogilvy & Mather Worldwide, and co-CEO of Ogilvy Group North America, Bill Gray is an accomplished senior-level executive with a wide range of philanthropic interests. In addition to his decades of service with Ogilvy, Bill Gray previously served as the chairman of the board for the American Red Cross in Greater New York.
The American Red Cross in Greater New York is known for its robust corporate partnership program. In addition to offering companies opportunities to support disaster relief work through corporate giving programs and in-kind donations, the organization leads volunteer training programs for employees who want to contribute their time to disaster relief efforts. These employees may be called upon to support first responders during local disaster response efforts. The Greater New York Red Cross also provides emergency preparedness training programs to reduce losses of life and property in natural and other disasters.
With a substantial former career in the advertising and marketing field, Bill Gray served Ogilvy Group North America as co-CEO and sat on the Ogilvy & Mather Worldwide board of directors. Among his professional affiliations in the advertising industry, Bill Gray served as director for the American Association of Advertising Agencies and The Advertising Council, Inc.
A non-profit organization, The Ad Council enlists the aid of communication and advertising professionals and leverages the media to convey important messages to the general public. It also provides an ongoing seminar series during the year that is designed to offer guidance on designing effective public service campaigns. The “Seminar Series on Effective Public Service Advertising” educates foreign nations, non-profits, and government agencies on such topics as taking advantage of online video, social media, and mobile marketing; using online contests and blogs to engage audiences; designing effective websites; and achieving virality with marketing campaigns.
Outdoor will remain a fascinating medium. It’s a creative Mecca. Some of the greatest sharp concise creative expressions have come through this medium. Simply because you must be laser sharp in the economy of the idea. No rambling copy points. No making logo twice the size. Also outdoor has the wonderful advantage of using its immediate surroundings as context. I saw a mattress ad on the train platform that said don’t get to the 6:22 at 6:23 with a shot of sleepless body clearly thrashing in a bed of discomfort.
And of course outdoor is now digital and interactive and place based and sequential and social and time sensitive So I wonder as outdoor owners turn themselves into REITs that this may be a stealth media play that’s overlooked. I know one thing it ain’t going away as its both effective and an essential source of revenue for countless locations , stadiums , etc.
Now it’s clear that data driven reach has reached such respectable critical mass that a full service agency of tomorrow (or today for that matter) must position itself as the impartial dashboard operator for clients. There are too many sources (Facebook, Google , data and channel companies) that are providing parts of the story. But none owns the brand (or creative) positioning. Here the agency at the center of brand must act as the ultimate steward of where when and how a brand can and should express itself in terms of proper visibility and creative uniqueness. Here the agency must be the ultimate integrator of all the data sources! This would suggest that agencies might need to find a strong alliance in media/channel planning if clients are going to see value in a scaled relationship.
Will it happen ?
A former advertising executive who sat on the global board of Ogilvy & Mather and served as Ogilvy Group North America’s co-chief executive officer, Bill Gray currently serves as an independent trustee for Century Capital. As a member of the Board of Trustees of the New York Public Library, Bill Gray serves on the organization’s executive committee and as chair of its marketing committee.
The New York Public Library’s “Schomburg Collects” exhibition series highlights the work of African-American WPA artists from 1935 to 1943. A program in President Roosevelt’s New Deal, the WPA, or Works Progress Administration, was a work-relief program that employed millions in the construction of public works, including bridges, roads, parks, and public buildings. The WPA also employed tens of thousands of artists through federal programs in writing, theater, music, and the visual arts and eventually led to the founding of the National Endowment for the Humanities and the National Foundation for the Arts.
“Schomburg Collects” features works by famous black artists of the time, such as as Zora Neal Hurston, Billie Holiday, Paul Robeson, and Richard Wright. The exhibition will remain open through January 4, 2014, in the Schomburg Center for Research in Black Culture exhibition hall.