Advertising Council Seminars on Effective Public Service Advertising
With a substantial former career in the advertising and marketing field, Bill Gray served Ogilvy Group North America as co-CEO and sat on the Ogilvy & Mather Worldwide board of directors. Among his professional affiliations in the advertising industry, Bill Gray served as director for the American Association of Advertising Agencies and The Advertising Council, Inc.
A non-profit organization, The Ad Council enlists the aid of communication and advertising professionals and leverages the media to convey important messages to the general public. It also provides an ongoing seminar series during the year that is designed to offer guidance on designing effective public service campaigns. The “Seminar Series on Effective Public Service Advertising” educates foreign nations, non-profits, and government agencies on such topics as taking advantage of online video, social media, and mobile marketing; using online contests and blogs to engage audiences; designing effective websites; and achieving virality with marketing campaigns.